Ahead of the DXB Marathon, adidas and Atlas Collectif came together at the ADIZERO House of Fast on Kite Beach for a full day of pre-race energy, community, and movement.

The morning started with an easy 5K shakeout run led by Atlas Collectif, bringing runners together to loosen the legs, share the miles, and settle into the rhythm before race day. Good coffee, hydration, music, and the energy of the running community set the tone from the first stride.

To mark the weekend, adidas and Atlas Collectif released a limited collaborative merch capsule, created as a souvenir of the city, the marathon, and the start line ahead.

As the day moved into the evening, the community gathered again for a pre-marathon pasta party, reloading before race day and closing the day with connection, calm confidence, and the shared anticipation of what was to come.